GSD&M Cuts Approximately 10

  • SHARES

By Kiran Aditham Comment

Business blog The Statesman reports that thanks to the loss of Norwegian Cruise Line, which is now in Martin Agency’s hands, GSD&M has cut about 10 staffers. The Austin-based agency, which currently houses just under 500 employees, also cited “organizational changes” as a reason for the layoffs. NCL as you know ended its six-year relationship with GSD&M in early January.

As for tipsters saying that the agency is bringing in income by subletting space to the likes of Gas Pedal (moved in last summer), Porter Novelli (an Omnicom firm) and STG (designed the Idea City building), we’ve been told that GSD&M “uses their services” and the idea was to “build it like a city.”

Update: We’ve been told by sources that one of the 10 (or close to it) let go was Greg Lane, who oversaw the creative department from an operational standpoint.

Advertisement
Advertisement