Well Grey has always sucked at the digital aspects of this world we call “advertising” — but they have a new ECD going forward…probably so they can continue to suck going forward.
The unlucky bastard thrust into the spotlight — Don McKinney — who joins from a completely unremarkable stint at Cole & Weber in Seattle where he was a partner.
Don lives off his past when he headed up Tequila interactive (another completely unremarkable agency), TBWA\Chiat\Day’s digital arm, where he wrote, developed and rolled out globally the “Shift” campaign for Nissan.
McKinney is the second big hire Grey CCO Tor Myhren has made since joining Grey and helping to win the E*Trade account late last year. In April 22, Myhren announced the hire of South African creative director Noel Cottrell to head E*Trade’s creative development as an ecd.