Grey NY Lands Lean Cuisine

By Erik Oster Comment

lean-cuisine-220Nestlé brand Stouffer’s Lean Cuisine is handing off its creative business to Grey New York, following a review that also included 360i, Santo and incumbent agency JWT New York, Adweek reports. According to Kantar Media, the brand spent $30 million on measured media last year, down from $33 million in 2012.

JWT New York won creative duties on Lean Cuisine back in 2011, following its split with Havas Worldwide (then Euro RSCG) in late 2010, after over ten years with the agency. Adweek initially reported the review back in June. The review was just the latest shake up for Nestlé, which is also in the process of searching for an agency for a new corporate image effort, as well as conducting a digital review, as the company attempts to shift to a perception as a “health and wellness” company. It also follows the company’s decision to award its U.S. media and planning business to WPP’s GroupM media group last year. Both Grey New York and Nestlé declined comment to Adweek on the agency’s appointment.