Grey London announced yesterday that Chief Creative Officer Nils Leonard is being promoted to the role of chairman. Leonard will continue on in his previous role while also being tasked with driving innovation across the company.
Leonard first joined Grey London back in 2007, becoming an executive creative director and then chief creative officer at the agency. Prior to Grey London, Leonard served as head of art/creative director at United and senior designer/art director at Abbot Mead Vickers BBDO. Prior to that he spent five years as head of art/design at Rainey Kelly Campbell Roalfe/Y&R. Among his best-known work at Grey London is Vodafone’s “Kiss” and McVities recent campaign featuring kittens and puppies, which Time magazine called “the cutest thing ever put on television.”
“I’m proud to be a part of this agency and where it’s going. For me, being chairman is about continuing to partner Chris, Lucy and everyone at Grey London in making a different sort of creative company,” Leonard said.
“At the end of by far our best creative year ever, we want to make a clear statement of intent to our clients and to the industry at large of our single-minded commitment to even greater creative ambition and excellence,” added Grey London CEO Chris Hirst.