After spending just over a year at Grey NY as SVP/CD and lead of the global Panadol team, Keith Loell has joined up with fellow Big Apple operation, gyro, as executive creative director. As ECD, Loell will work across agency accounts which include the likes of Virgin Atlantic, Forbes and Sailor Jerry. After landing in New York in 2008, Loell took on an SVP/ECD gig at Draftfcb, where he worked on campaigns for the U.S. Census Bureau (specifically the Christopher Guest-directed work that received mixed reviews) as well as the New York City Harvest.
Before moving to New York, Loell spent nearly a decade in Zurich, first as an ACD at Euro RSCG then eventually an ECD/board member at Lowe, where he worked on VW, Credit Suisse and Orange. In his new role at gyro, Loell will help run the New York office alongside president Keith Turco.