Agency Greens & Salad teamed up with global production company Great Guns for a stylish, star-studded new ad for Nike Flyknit.
Entitled “Light. Strong. Nike Flyknit,” the 1:20 spot was directed by Paul Shearer and Vincent Laforet, and features Kobe Bryant, Seahawks cornerback Richard Sherman, Olympic Gold Medalist Allyson Felix, decathlon world record holder Ashton Eaton, and world champion distance runner Mo Farah. The spot withholds any dialogue or voiceover, instead relying on footage of its star athletes training in their Nike Flyknits delivered with a visual flair (courtesy of “a Red Epic and Phantom camera, on a combination of tracking vehicles, Movi and Steadicam rigs”) to make its product look good. Kobe takes center stage, both the first and last athlete featured, but otherwise screen time is share fairly equitably. The spot debuted globally this week, in anticipation of the Super Bowl and the NBA All Star Game (for which voting results were just revealed).
If the Nike Flyknit spot has whet your appetite for more Richard Sherman, never fear. Stay tuned for a timely Beats ad featuring the Seahawks star cornerback, along with credits for “Light. Strong. Nike Flyknit” after the jump.
Title: Light. Strong. Nike Flyknit
Client: Nike Global Brand Communications
VP, Nike Global Brand Communications: Enrico Balleri
Director, Nike Global Brand Communicatons: Tad Greenough
Agency: Greens & Salad
Creative: Paul Shearer & Adam Collins
Director: Shearer & Vincent Laforet
Production Company: Great Guns
Exec. Producer: Laura Gregory & Sheridan Thomas
Producer: Tim Francis & Greg Ferguson
Director of Photography: Pete Konczal
Editing company: Stitch, London
Editor: Leo King
Post Production: Absolute, London