On a dragging day, we figured we’d expand our news roundup mention a bit and tell you that liqueur brand Grand Marnier, which is considered a digestif and is distributed by Moet Hennessy here in the States, is looking to increase its digital presence. In doing so, the brand has tapped Culver City, CA-based The WOO as its first-ever digital AOR. There was no formal review for the account, which marks WOO’s first foray into the world of top-shelf liquor. The 15-year-old operation, previously known as Woo Agency, has worked with clients such as Intel and DISH during its existence.
WOO’s primary focus as Grand Marnier’s digital AOR will be on social media efforts, specifically advancing the brand’s Facebook experience via interactive apps, lifestyle profiles, etc. Considering that they’re targeting the younger drinking age audience, it seems like a rather fitting strategy. The only thing we’re wondering now is if anyone’s ever actually served Grand Marnier at a party.