After spending the last four years serving as group creative director/managing partner at IPG-owned, NYC-based agency Gotham, Reid Miller has headed to WPP-owned TAXI to assume the role of ECD at its New York office. During his time at Gotham, Miller worked alongside fellow GCD/managing partner Anthony Moss on past and present accounts including Denny’s (“Always Open,” for example), Yellowbook, Hitachi and Best Western. Prior to Gotham, Miller, an art director by trade, served as an ACD or creative director at the likes of Y&R, BBDO, Lowe and Hill Holliday. The parties involved say Miller’s appointment “completes the management lineup” at TAXI NYC, which counts clients including Mohegan Sun and Campbell’s Soup.
Miller succeeds Stephen Leps, who spent the last two-plus years as TAXI NY ECD. We’ve been told has chosen to stay close to the creative product as GCD, “building on existing client relationships and supporting Reid on a day-to-day basis.”