Goodby announced the promotion of Rick Condos and Hunter Hindman (pictured), who currently work on all Frito-Lay brands, to executive creative directors. Agency namesake Jeff Goodby seems to have nothing but praise for the duo, issuing a statement that reads: “Rick and Hunter have led the creation of some of the best work that’s ever come out of our company. Their work is fresh and contemporary and some of the most digitally integrated thinking on the planet. As executive creative directors, we feel their leadership is being recognized as an important part of our future.”
Condos and Hindman aren’t alone on the Frito-Lay promotion front as CD Margaret Johnson (right) and group account director Nancy Reyes were both made associate partners.