In case you missed its premiere during this past weekend’s U.S. Open broadcast (and who can blame you, what with World Cup debut weekend and all–nice scheduling, PGA), here’s the new GS&P-created spot for Adobe that introduces us to something called “Woo Woo.” What is it, you ask? Well, it’s a social platform–albeit a fictional one–that seems to highlight just how flash-in-the-plan the social networking world is and how marketers can ultimately get lost in the chaos. The :60 effort, which also bowed at Cannes, not only hypes the Adobe Marketing Cloud but marks the brand’s first network TV ad in over a decade. According to folks on the Spy line, Razorfish San Francisco is helping out on Adobe’s return to network television by building the “launch” website around Woo Woo (coming soon, apparently) and running its Twitter feed. While there might never be an actual Woo Woo, at least this spot brings back some fond memories of our long-since-buried MySpace and Friendster accounts. Credits after the jump.
Creative Department
Partner: Rich Silverstein
Creative Director: Will Elliott
Associate Creative Director: Patrick Knowlton
Art Director: Bryce Cline
Copywriter: Kate Baynham
Production Department
Director of Production/ Associate Partner: Tod Puckett
Broadcast Producer: Benton Roman
Production Company: MJZ
Director: Dante Ariola
Executive Producer: Scott Howard
Line Producer: Natalie Hill
Director of Photography: Philippe Le Sourd
Production Designer: Quito Cooksey
Wardrobe: Kelle Kutsegaris
Editorial: Rock Paper Scissors
Editor: Stewart Reeves
Producer: Alexandra Zickerick
VFX/Finishing: Method
Executive Producer: Robert Owens
Producer: Heather Saunders
Lead VFX Artist: Noah Caddis
VFX Artists: Matt Trivan, Patrick Ferguson, Sean Wilson
Color: Company 3
Colorist: Stefan Sonnenfeld
Producer: Rhubie Jovanov
Music House: Stimmung
Composers: Robert Miller
Executive Producer: Ceinwyn Clark
Producer: Kristina Iwankiw