Those who’ve been watching the Celtics and Lakers battle for the NBA title over the past few days have probably caught this ad for GMC’s Sierra Heavy Duty. VFX shop Asylum took Leo Burnett’s idea and ran with it, generating the physical elements in CG and running all the FX and compositing in Flame.
In fact, Asylum EP Mike Pardee says that his company “literally generated this entire world from concept to completion,” adding, “There is no photography in this entire spot, not even the final depiction of the truck.”
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