So, it looks like General Motors’ decision to cut Big Fuel from its agency roster is having a lasting effect as we’ve received confirmation from sources familiar with the social media agency that there have been cuts made across departments in the New York office which were all tied to the loss of the automaker’s account.
Perhaps the most notable casualty, though, in the wake of the GM loss is Big Fuel’s Detroit office, which sources tell us is now closed. Big Fuel opened its Motor City Branch at the end of 2010 following its selection as social media AOR for GM. We’ve been told by our sources that there are still some Big Fuel employees in Detroit, but they are working out of sister Publicis Groupe agencies.
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