Sources familiar with the matter confirm to us that there are layoffs happening today at GlobalHue’s New York office. The reason? If you recall, GH lost the Verizon Telecom business in October of last year (though it still does African-American and Hispanic market work for Verizon Wireless). After the loss, the agency’s founder/chief exec Don Coleman said there would be layoffs once GlobalHue’s contract expired with Verizon Telecom, which happened to be this week.
Approximate numbers haven’t been disclosed, but we’re being told that it’s just the New York office and Verizon Telecom account that’s been impacted. According to our sources, GlobalHue has won new business since the Telecom split (though the agency is keeping schtum on what it exactly is) and the roles for it do not necessarily match up to those performed on VZ Telecom, hence the cuts.