Three years after winning the Verizon Hispanic account from La Agencia de Orcí, GlobalHue has confirmed that it’s lost the brand’s Telecom business to Lopez in Texas. According to our source, GlobalHue works with Verizon Wireless, and the Telecom deal did not impact that account. This latest news comes six months after GH lost Jeep Grand Cherokee work to Wieden+Kennedy–though the former tells us that it’s still the AOR/lead agency for Jeep and sales are up.
More: “McCann Gives Verizon the Gift of Effective Ads“
Advertisement