Giants WRs Seize Spotlight, Provide Acting Lesson in Latest Foot Locker Spot


By Kiran Aditham Comment

BBDO New York is back at it again for Foot Locker, continuing a fairly winning campaign for the sportswear/footwear chain and  shifting this time from NBA stars to NFL ones. Before the chants of “Cruuuuuuuuuz” ensue, let us tell you that this latest advert, which premiered last night, does indeed star New York Giants wide receiver Victor Cruz and his counterpart/teammate, Hakeem Nicks. Yes, Hakeem, we would react/act the same way were we to receive a fishing hat for Christmas, and therein lies the plot of this spot. The jury’s still out, though, on who’s the better thespian, the Giants wideouts or QB Eli Manning. Credits after the jump.

Chief Creative Officer:                                    David Lubars
Senior Creative Director:                               Chris Beresford-Hill

Senior Creative Director:                                Dan Lucey

ACD/ Copywriter:                                          Alex Taylor

ACD/ Art Director:                                           Jason Stefanik


Executive Producer:                                       Anthony Curti

Senior Producer:                                           Tricia Lentini


Production Company:                                    O Positive

Director:                                                          David Shane

Executive Producer:                                      Ralph Laucella

Line Producer:                                                Ken Licata


Edit House:                                                     Mackenzie Cutler

Editor:                                                            Ian Mackenzie

Assistant Editor:                                             Brendan Hogan


Visual Effects House:                                     Schmidgital & Hornet Inc.


Audio Mixer:                                                 Tommy Juacarone