Gerry Graf Re-Creates The Creative Dept Of Saatchi

By SuperSpy 

Gerry Graf bounced out of TBWA to Saatchi & Saatchi this past March to replace Tony Granger and you know how it goes. The new ECD comes in and everyone can expect a creative shake-up.

In August, Graf took CD, Kerry Keenan off of the JC Penney account and replaced her with Amie Valentine, a CD from McCann Erickson. Someone was going to have pay for the Cannes debacle and Keenan got the axe. He also pushed Ann Hayden off of General Mills. Both Keenan and Hayden said they were headed for other shops.

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According to Adweek, in the last seven days, Graf has also added a creative director, Manny Galan, who will be dealing with some of the General Mills business. Manny, by the way, is also an illustrator and worked for Marvel Comics in the 90s (see example above). I love that part. The more nontraditional folk in the ad game, the better if you ask me.

Two associate creative directors were also added to work across the agency’s portfolio. Chris Beresford-Hill and Nick Spahr come from Goodby.

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