Fox Mulder would surely be intrigued by this short tale from Geometry Global that promotes tourism for Saga, a city located on the island of Kyushu, Japan — in a very unusual way.
The Mayor of Saga, Mr. Toshiyuki Hideshima, who stars in the films, says in a statement:
“I was initially surprised by the idea of this project and wondered how we might attract more people to the area through WARASUBO – which is not traditionally special to us. The final product is hugely entertaining, and I have no doubt that it will help to encourage people to visit and explore the beauty of Saga.”
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Not sure if a monstrous, ravenous creature is key, but Geometry developed a nice clip that makes us nostalgic for The X-Files, Cloverfield, and the 2006 cult horror classic The Host. The twist? Warasubo, aka the “Alien of Ariake,” is actually a delicacy that people have been challenged to eat.
Not the most appetizing dish, but kudos for the cinematic scope of the promotion.
Advertising Agency: Geometry Global Japan (GGJ)
Client: Saga City
Creative Directors: Masato Mitsudera (GGJ)
Art Directors: Akihiko Ono (GGJ)
Producer: Masao Omokawa
Director: Kengo Arima
Camera: Yuta Shimotsu
Computer Graphics: Yoshihisa Toyoda (GGJ)
Casting: Shoichiro Nakajima
Colorinst: Hiroshi Yasuoka
Offline Editor: Shingo Sasaki
Mixer: Yu Sato
Production Manager: Takeshi Shichijo
Production Assistant: Yuka Funakoshi
Cast: The mayor of the city, Mr. Hideshima and citizens of city of Saga