Geometry Global, or the “recently merged entity of G2, OgilvyAction and JWTAction”, went all out to promote client Chivas 18/Hong Kong in this campaign specifically designed for distribution on Facebook.
While it initially appeared as three short films–each one celebrating a different modern, socially-conscious entrepreneur–you can now check out the whole thing at once.
You may note the complete lack of alcohol in this film. As the campaign itself notes, “Modern Gentlemen do not pursue material gains, but a legacy of changing the lives of others”. Understandable, then, that they don’t have the time or inclination to drink during the day.
The brand made a few cocktail suggestions for such gentlemen in the form of Facebook offers for drinks like “Lighten Up the Dark“, which sounds delicious if you like Cointreau.
Credits after the jump.
Client: Chivas Hong Kong
Agency: Geometry Global/Social@Ogilvy
Creative Director: Paul Ho
Senior Art Director: Ricky Cheng
Group Account Director: Harshad Sreedharan
Senior Account Manager: Vanliza Cheng
Account Executive: Chris Yeung
TV Producer, Redworks: Francis Li
General Manager, Social@Ogilvy: Rudi Leung
Senior Strategist, Social@Ogilvy: Winnie Chan
Associate Regional Strategist, Social@Ogilvy: Dino Man
Social Content Specialist, Social@Ogilvy: Maxwell Ip