Geico Turns to Tango in Latest ‘Rhetorical’ Round

By Michael Musco Comment

Our buddy Mike McGlone, aka that guy from The Brothers McMullen, is back again with another round of rhetorical questions for Geico. How does one top the little piggy crying all the way home and brutally honest Abe? We’re not sure, but the Martin Agency is giving it a go anyway, turning its focus to the dancefloor with this first spot from the new campaign called “Tango”

The question this time around: “Does it take two to tango?” From the looks of it, perhaps not. Maybe Dancing With The Stars will take a cue from the improvisation, but I don’t think Len would be too happy with that.

Credits after the jump.

SVP/Creative Director:  Steve Bassett
VP/Associate Creative Director (Copywriter):  Wade Alger
Senior Art Director:  Justin Harris
VP/Senior Strategic Planner: Rad Tollett
SVP/Group Account Director:  Chris Mumford
Account Director:  Liz Toms
Sr. Account Executive:  Ben Creasey
Project Manager:  Liz Sheridan/Susan Karns
VP/Agency Executive Broadcast Producer: Molly Souter
Agency Assistant Producer:  Nicole Hollis-Vitale
Group Talent Director:  Suzanne Wieringo
Senior Integrated Production Business Manager:  Amy Trenz
Production Company:  Moxie Pictures
Director:  Frank Todaro
Director of Photography: Jim Whitaker
Executive Producer: Karol Marrs
Line Producer:  Matt O’Shea