BBDO New York’s latest series for General Electric (almost) travels to the globe’s most remote corners to remind viewers that the company isn’t just responsible for creating trivection ovens and six-second video loops.
With “World Firsts”, the agency uses three disparate stories of isolated communities to illustrate GE’s ability to bring the benefits of the digital world to those living on its margins.
The first spot in the series of three concerns the challenges of delivering medical technologies to one of Japan’s most remote inhabited islands:
After the jump, the second spot plays on the same outsider themes (while lightly referencing World Cup fever) in relaying the tale of a young boy’s first big trip and his love of all things football.
Our personal favorite is this tale of Scottish herders creating energy from the moon-driven tides surrounding their remote island–again, with a little unspecified help from General Electric.
While none of these spots directly promote GE consumer products, they do effectively remind us that the company’s work reaches well beyond our own kitchen door.
Agency: BBDO New York
Titles: “Kumiko’s First Ultrasound”; “Zeng’s First Flight”; “Moon Power in Scotland”
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Michael Aimette
Senior Creative Director: Chris Lisick
Group Director of Content Production: Anthony Nelson
Producer: George Sholley
Associate Creative Director: Judd Counsell
Associate Creative Director: Lance Vining
Head of Music Production: Rani Vaz
Worldwide Senior Account Director: Emma Armstrong
Account Director: Katie Hankinson
Account Manager: Tessa Cosenza
Assistant Account Executive: Joslyn Dunn
Production Company: Greenpoint Pictures
Director: The Hudson Dusters
Director of Photography: Logan Roos
Music House: The Music Bed
Edit House: Greenpoint Pictures
Editor “Moon Power in Scotland”: Logan Roos
Editor “Zeng’s First Flight”: Philip Knowlton
Editor “Kumiko’s First Ultrasound”: Philip Knowlton
Visual Effects House: Greenpoint Pictures
Audio/Sound Design Agency: One Thousand Birds