GE and BBDO attempt to save the world one electric car at a time in this latest spot entitled “Road Trip.”
The spot was filmed from an interesting perspective via a view from inside the car throughout and the tune (“I’m Glad I Hitched My Apple Wagon To Your Star” by The Boy Least Likely To) isn’t too shabby either. Pod stations, though? Tough sell. Does this mean that handicapped spots which we can’t park in will be joined by pod stations further depleting the general population of their public parking privileges?
With all that being said, you can definitely expect this type of technology merging its way into our every day lives. You can view full credits after the jump.
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CREDITS-
Agency: BBDO
Client: GE
Chief Creative Officer: David Lubars
Executive Creative Director: Don Schneider
Head of Film Production, EVP: Regina Ebel
Art Director: Joel Rodriguez
Copywriter: Kevin Doyle
Agency Producer: Regina Iannuzzi
Music Producer: Rani Vaz
Production Company: Traktor
Director: Traktor
Editorial: Crew Cuts
Editor: Nate Taylor
Assistant Editor: Victoria Lesiw
Crew Cuts Producer: Michelle Bellaff
Music/Band: The Boy Least Likely To
Song Title: I’m Glad I Hitched My Apple Wagon to Your Star
Audio Post: Sonic Union, NY
Mix Engineer: Michael Marinelli