If you’ve ever been wandering around IKEA and noticed that the names of most of their products sound like death metal bands, you’re not alone. Pittsburgh-based agency Gatesman+Dave have created a site based on the similarities, in which they test visitors’ abilities to distinguish between products from the Swedish furniture giant and the names of death metal bands. It’s harder than it sounds!
Since death metal has some pretty strong roots in Scandinavia (ed: recommended read: Lords of Chaos), the similarities shouldn’t come as too much of a surprise, but even taking that into account it’s strikingly hard for those of us not especially versed in either IKEA products or death metal to tell the difference. Is an Absu something that you would sit on? Is there a lot of moshing at a Norden show? This is a pretty funny idea, and should definitely garner some attention for Gatesman+Dave for their cleverness. Interested parties can link to the agency from the site.
Check out IKEA or Death here. I only got nine right. (I’m telling you, it’s hard.) How did you do?