We rarely give love to the UX folks for whatever reason, so..what the hell. It looks like Peter Gallo has his own little PR machine going (or he’s a pretty decent self-promoter, either way) as we’ve received a handful tips from different IPs over the last week or so that the Brooklyn-based creative has joined up with Tribal DDB as director of UX. Truth be told, Gallo has indeed updated his job status to reflect the fact that he has joined Tribal as director of user experience strategy, to be exact. From what we’re hearing, Gallo started his new gig today. Most recently, he served as a a senior UX strategist at Grey New York–though we’ve been told that he was more “junior” at the agency.
Embellishment (or lack thereof) aside, prior to Grey, Gallo spent nearly five years at @radical.media, last serving as information architect, working on apps for the ONE campaign and Sting among other projects.
Update: Well, why leave well enough alone. Gallo succeeds Vincent Higgins at Tribal New York. Earlier this year, the latter was promoted to executive director of UX at DDB’s office in San Francisco. While we’re on the DDB tip, the agency has hired Y&R’s Andrew McKechnie, who last served as ECD out of the latter’s New York office, to serve as group creative director on its Reebok account. If you recall, DDB and Reebok reunited at the beginning of this year. Along with his three-plus years at Y&R, where he helped lead creative on LG, Land Rover, etc., McKechnie had stints at the likes of JWT, Modernista! and BBDO during his career.