G2 is Dead; Welcome Geometry Global

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By Kiran Aditham

Well, what wasn’t posted in reports about the current status about the G2/Ogilvy action merger was this clip that comes to us via the operation’s Facebook page. Here was the note that preceded it: “It’s official … We Are Geometry Global! Want to learn more about the world’s largest activation agency?” Considering were more adept at algebra versus geometry, we’re heartbroken, but while we cry, here’s a statement:

“Geometry Global will be an autonomous network within WPP. With headquarters in London and New York, it comprises G2, Grey Group’s activation agency, OgilvyAction, Ogilvy & Mather’s activation business and JWTAction, JWT’s shopper marketing and experiential agency. JWTAction is itself a joint venture between JWT and OgilvyAction in the United States and will retain its autonomy within Geometry Global.”