Marty Laiks might soon be history at G2 USA’s Relationship Marketing practice, but the agency is nevertheless ramping up said practice by promoting Geoff Council (pictured) and Rene Lehouillier to co-executive creative directors. Council, who’s served as GCD at G2 USA for three years on Boehringer Ingelheim and Eli Lilly, will oversee creative duties across all pharma business while Lehouillier, who joined G2 as GCD in February, will oversee creative duties for all non-pharma business in New York, San Francisco and Los Angeles.
Prior to G2, Council was a creative director at shops like Euro RSCG, Draft, Ogilvy and Isocurve while Lehouillier’s agency experience also includes stints at Ogilvy Los Angeles and New York.
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