Well, looks like tipsters from Friday were onto something as it appears that Fruit of the Loom is indeed looking for some fresh agency perspective after partnering for a dozen years with Dallas-based Richards Group, which handled both creative and media for the Bowling Green, KY brand. We’ve been told by sources that RFPs were already sent out the week before last, though we’ve yet to receive confirmation on this from the company, which we reached out to a couple of times this morning. Here’s one of Richards’ more notable campaigns for FotL (the latest one’s here) if you’d like to remember the good times.
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