Friday’s Illegal Ad: It’s Getting Hot in Herrre

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By Kiran Aditham Comment

It’s good to know our supermodels are willing to show us their benevolent side and uh, other sides as well to encourage climate action. The striptease above is part of a campaign spearheaded by 350.org, an activist group that launched an International Day of Climate Action on October 24th. Their goal is to push world leaders to come to an agreement on a carbon emissions treaty when they meet at the UN Climate talks in Copenhagen in December.

The 350 name comes from what scientists say is the safe upper limit for carbon dioxide in the atmosphere. Right now, we’re at 390, so hopefully some decrease in clothing translates into some decrease in co2. Got it.

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