-Mr. Whipple top WalletPop’s list of top 10 ad icons of all-time. link
-Skinny (which now employs a certain familiar, former AgencySpy) launched an online interactive featurette for Lexus dubbed “Dark Ride” a while back and here’s the tech info on it. link
-Now, it’s Roger Federer’s turn in the U.S. Open promos. link
-Digitas launched the “Moment of Truth” site for the 2011 Buick Regal. link
-Our pal @leyla_a organized the Fiji Water Urban Hunt in Chi-town for social media fans. link
-Village Voice scribe describes her date with BBH staffer “Brian.” link
-Levi’s uses Gowalla to target film buffs. >link
-Fortune: Google owns mobile search. link
-Amazon goes green with new tote bags. link
-Mitch Joel says “product is the new marketing.” link
More: “Thursday Odds and Ends”