-Toronto-based Bensimon Byrne launched “First World Horrors” for Svedka Vodka (video above).
-Comedian Andy Daly spent three and a half hours filibustering about Laphroaig Whisky.
-Jim Beam is giving away 10,000 Uber rides for the Chicago Cubs’ World Series game tonight.
-Attention, the social media arm of KBS, expanded with the hires of vice president, strategy and analytics Asif Khan, director of content Tim Gunatilaka and creative director Ben Krantz.
-ICYMI, A Burger King in Queens dressed up as McDonald’s for Halloween.
-The Napoleon Group launched a new experiential unit and named former 72andSunny ECD Peter McKinney to lead it.
-Vine stars are very sad about the end of Vine.
-Branded content isn’t good enough; the work has to pass as real “entertainment.” Good luck.