-Fabletics released the in-house spot “Kate Hudson in Real Moments” (video above).
-Boston marketing agency CTP appointed Tyler Jordan as director of analytics.
-So it turns out Budweiser’s “America” summer rebranding was a huge flop. Big surprise.
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-The Drum explores “How tech advances are driving both left and right-brain marketing strategies.” That whole left brain/right brain thing has been thoroughly debunked though.
-DDB New York chief strategy officer Stuart Hazlewood explores “Truth and Lies in Social Media.” Hint: You should be aiming for the former.
-Director PES signed with BlinkInk and Adweek compiled a handy retrospective of his work.