-Indianapolis-based Young & Laramore made this spot for Indiana Farm Bureau Insurance, entitled “Pool,” which will broadcast regionally across Indiana leading up to the Super Bowl kickoff.
-Mountain Dew is running a real-time Snapchat campaign for the Super Bowl.
–The Wall Street Journal picks five ads to watch for during the big game.
-Best Buy is sitting out the Super Bowl, shifting emphasis to digital.
-Director Rob Meltzer and producer Sven Shelgren launched creative studio RINGER in Los Angeles.
-Travel club Secret Escapes appointed Karmarama as its creative agency following a review.
-Global production company Stink added Owen Trevor and executive producer Dan Scott-Croxford to its ranks.
-Two London expats assess the Super Bowl advertising phenomenon.