Friday Odds and Ends

By Erik Oster Comment

-Apple’s “Pride” video features the company’s employees and family members marching in San Francisco’s Pride Parade (video above). link

-Media companies are building in-house creative shops to offer marketers. link

-Rap Genius raises $40 million, rebrands as Genius. link

-Brands react to LeBron James’ return to the Cavs. link

-Twitter to brands: “Come to us if you want to reach fans freely.” link

-LeBron’s “good guy” brand makeover. link