-BBDO Atlanta/New York and AT&T have veered from the little kids’ roundtable for the moment–though the now-familiar moderator is in tow–to one with NBA legends, Kareem Abdul-Jabbar, Magic Johnson, Larry Bird and Bill Russell in its latest “It’s Not Complicated” spots. The latest round will debut tomorrow during March Madness coverage. Check out the second spot here.
-Authors Judy Gelman and Peter Zheutlin have released The Unofficial Mad Men Cookbook, with every cocktail and dish connected to a specific episode of the AMC series. link
-Toys ‘R’ Us has scrapped its $800 million IPO. link
-After a year-long stint as global account director at VML, Bret Faszholz has joined Critical Mass NY as VP/client partner. During his career, Faszholz has also worked on the account side at the likes of TBWA and CP+B.
-Mayor Bloomberg’s anti-gun group, Mayors Against Illegal Guns, has rolled out a new series of ads. link
-True Action, a digital/ecommerce agency housed within the eBay-owned GSI Commerce fold, has launched the new “Goldfish My Way” ecommerce site for Pepperidge Farm’s Goldfish brand. link