-R/GA helps you become a mayor for a day in a new Foursquare-based campaign for McCormick (above).
-Tiger Woods will pitch heat rub in Japan. Take that as you will. link
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-Sid Lee alums Jared Folkmann and Christiaan Welzel joined Critical Mass as planning director and ACD, respectively. link
-Ignited and My Chemical Romance are involved in a new crowdsourced Facebook design contest. link
-Speaking of the social network, Facebook is ready to make its “awesome” announcement in Palo Alto on July 6. link
-One state auditor is suspicious of the Illinois Lottery’s agency selection. link
-Here are 12 signs you’re addicted to social media. link
-Will mobile ad spending be mostly local-based? link
-Have a happy long weekend, everyone. See you on Tuesday!