-DDB Toronto unveiled a new icon/campaign to compel people to give blood (above). link
-Eleven alum Anderson Oliveira has joined up with fellow San Francisco-based shop Heat as creative technologist.
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-Apple is making iAds more flexible for Madison Ave. link
-Poll: Grand Slam drought be damned, Roger Federer is still the best brand ambassador in tennis. link
-MRM Americas and McCann Salt Lake City are now intertwined. link