-W+K London launched “Tough Love, Soft Love” for Halls (video above).
-Freelance creative director/copywriter Rich Siegel writes “All Hail The Freelancer.”
–Christian Hughes, president and principal of San-Francisco-based ad agency Cutwater issues “A Response To Equinox’s Latest Ad Campaign: Your Brand Should Stand For Something.”
-Adweek talks with “PepsiCo’s CMOs on Why 40% of Its Super Bowl Budget Is Going to Digital.”
-Pepsi is opening a restaurant in New York City. (Your guess is as good as ours).
–BBH promoted Lilli English and Will Lion to roles as joint heads of planning.
-The 4A’s issued media transparency guidelines without the support of the Association of National Advertisers.
-Digiday lists “The best agency creative Pinterest accounts.”