Friday Morning Stir

By Kiran Aditham Comment


-IPG-owned Momentum Worldwide has hired G2 alum Laura Moser as SVP/shopper marketing practice lead in its Chicago office while promoting Elena Klau to SVP/director of strategy & insights in New York. Both Moser and Klau now join Momentum’s North American leadership team.

-Omnicom and Publicis have announced that the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 has expired, clearing a hurdle for their merger deal. The two holding companies also announce that they’ve received approvals from regulatory authorities in Canada, India, and Turkey, which follow previously announced approvals from South Africa and South Korea. Now, it’s up to both Omnicom and Publicis shareholders. link; link

-Microsoft has unveiled a pilot for a new search ad unit in Bing called Hero ads. link

-Kat Gordon talks 3% Conference and increasing the female ad creative population. link

-Considering the bad weather in NYC today, we don’t mind a little California dreamin’ (and an appearance by the Shat) in this new tourism spot from MeringCarson (above).