-The newly formed Seattle Cancer Care Alliance Proton Therapy, a ProCure center, has picked hometown agency Frank Unlimited as its first agency of record. A $1.6 million budget will go to print, radio and online advertising, and event marketing.
-It looks like the Ryan Gosling Easter stunt, which was dreamed up last year by copywriter Jenna Livingston, is returning this weekend. link
-In the wake of the Ford Figo ad fiasco, JWT India’s chief creative officer/managing partner Bobby Pawar has been axed. link
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-Twitter co-founder Biz Stone is reportedly poised to launch a new mobile startup called Jelly. link
-Ogilvy & Mather Prague and BRW USA director Roman Valent go back to simpler times in a new spot for Pilsner Urquell (above).