Superman bore an S across his chest, and Batman the bat symbol. Flash had the lightning bolt, and Captain America a star. Well, this fall Gucci brings to life its intertwined Gs to present us with a “a heroine who regards this symbol as an incitement to provoke.” Ahhh, advertising.
Enlisting the creative eye of graphic novelist and director Frank Miller, Gucci has released a 30-second “trailer” for its 60-second (very) short film that promotes the brand’s new fragrance, Gucci Guilty.
The Frank Miller spot stars Chris Evans of the Fantastic Four films (naturally) and Evan Rachel Wood from HBO’s True Blood with music provided by Friendly Fires. Though you’ll have to wait for/suffer through the MTV VMA’s on September 12 to see the director’s cut on TV, the full ad will debut online on August 24.