In one of the more bizarre spots you’ll see today, Swedish agency Forsman & Bodenfors enlists the aid of hypnotist Justin Tranz in a “Time Travel Experiment” for IKEA.
Tranz supposedly hypnotizes a couple, who are then told they are in the future as they meet their bratty daughter, upset with their birthday gift. From here, things get worse and worse for the couple as they are transported farther and farther into the future. The hypnosis is pretty unconvincing, as are the actors playing the couples’ future family members, as the ad drags on past the three minute mark. Meant to showcase IKEA’s new bedroom and bathroom catalog, it’s hard to believe many will sit through this long enough to notice the decor. While Forsman & Bodenfors may have had a huge success last year with Volvo’s “Epic Split,” chalk this one up as a huge miss.