Forsman & Bodenfors Combines Bergman and The Sound of Music in UNICEF Ad

Here’s an odd one from Sweden’s Forsman & Bodenfors, the self-described “most awarded agency in the world 2014.”

In what appears to be an attempt to “mash up” Bergman’s The Seventh Seal with Robert Wise’s The Sound of Music, F&B and actor Sean Buckley somehow manage to keep spirits light even while singing about potentially fatal childhood illnesses.

Since there is no God (as Bergman himself frequently reminded us), we have to rely on the United Nations to save our children from waterborne diseases.

No word on this effort from the anti-vaxxer community.