After spending two years as executive director, digital marketing solutions within Time, Inc.’s Branded Solutions division, Angela Wei is crossing back over to the agency side to assume the newly created chief digital officer role at ArnoldNYC. Wei, who has worked at the likes of Razorfish (senior producer) and FCB (VP, executive producer) during her 15-year digital media career, sounds like a welcome addition to the Arnold Worldwide family according to Andrew Benett. The agency’s CEO/Havas global CSO says in a statement, “Angela represents the best of both worlds. Someone who has worked in the advertising industry, yet also has vast digital and media experience. She knows how to foster innovative environments and how to integrate digital throughout the marketing experience. She’s a huge win not only for Arnold’s New York office, but also for our global network.”
Once Wei steps into her chief digital officer role on Jan. 23, the exec will partner up with ArnoldNYC president Lynn Power and CCO John Staffen to expand the office’s digital/tech capabilities, and she’ll also join forces with Arnold global CDO Matt Howell to “devise and execute” the agency’s digital offering across the network.