Former Ad Creative’s Ready to Connect Freelancers, Hiring Managers

By Kiran Aditham Comment

Justin Gignac, a self-described “New York City artist, entrepreneur and recovering advertising art director,” has unveiled a new network for freelancers and potential employers called “Working Not Working.” Though he’s still “recovering,” Gignac left full-time advertising on a high note in 2007 after working as a senior art director on the award-winning “Elf Yourself” viral work for OfficeMax.

Following his various post-advertising projects including the interactive QRapping Paper and the design effort NYC Garbage, Gignac and collaborators including fellow art director and Ogilvy/Cliff Freeman alum Adam Tompkins have now turned their focus to WNotW, which aims to connect freelance creatives with companies that would be interested in hiring them. As the manifesto on the site says, Gignac and crew are calling all freelancers to “free themselves from self-promotion and focus their energy on being creative. And for those who hire freelancers to stop conducting exhaustive searches when qualified creatives are ready and waiting.”

The Working Not Working crew is currently accepting people for its private beta, with a beta launch starting with the ad industry expected to launch in a few weeks. You can go here to share your info and take part.