Have you ever been at a friend’s party when Maroon 5 comes blaring in on the house stereo system and thought, “Wow, this band sucks. Could it just be the speakers?” With JBL brand speakers, you can now put your theory to the test and come to the realization that, wow, Maroon 5 sucks even more in high definition sound than they do through cheap, generic speakers.
The “Hear the Truth” campaign from Doner and audio equipment manufacturer and marketer HARMAN features a truly bizarre variety of artists praising the quality of JBL speakers. So, what artists featured in the campaign do JBL speakers allow you to hear as the musicians intended? Aside from Maroon 5 (bleh), there’s China’s “King of Pop” Li Huan (huh?), sailing enthusiasts Styx (weird), 80s rockers Night Ranger (wait, really?), and Grammy and Academy Award-winning composer A.R. Rahman. We’ll assume that Christmas-destroyers Train prefer a different set of speakers.
The campaign featuring the lineup of artists is intended for a multiyear run on TV, in print, on the radio and through social media channels.