Following a string of setbacks pertaining to USPS-related cuts, creative director departures, warts and all, Detroit’s own Campbell-Ewald has some good news to report, mainly that it’s been named brand strategy/creative partner for Zipcar, the car rental brand that was bought up by Avis Budget Group for $500 million at the beginning of this year.
Spending is not being disclosed on the C-E/Zipcar deal, but agency CMO Barbara Yolles sounds excited, saying in a statement, “We are thrilled to be partnering with Zipcar during such an exciting time in the company’s growth. Zipcar is such a hot brand, truly redefining the way people think about mobility. We look forward to making an impact by helping them achieve their global business goals through brand strategy and creative efforts.”
New work from Campbell-Ewald for Zipcar is slated to launch in Spring 2013. From what we’re hearing in the tipstersphere, C-E beat out the likes of Deutsch, CP+B, Digitas, Arnold and Wieden & Kennedy for the biz. The incumbent was Full Contact in Boston.
Update: The Deutsch camp says it was NOT involved. Who else will rise up?