Well, Mother’s Day may have been over two weeks ago, but apparently May is Mother’s Month now (who knew?) so technically F/Nazca Saatchi & Saatchi isn’t late to the party with their maternally sentimental spot for Electrolux, entitled “Best Mother’s Day Present.”
The 2:30 spot tells the story of a daughter leaving São Paulo for college on Mother’s Day, and the sentimental surprise she received on her flight, causing the airline to make an exception to its menu. F/Nazca Saatchi & Saatchi reverse the traditional role of mothers receiving gifts on their day, ending with the message “Because being a mom is the best Mother’s Day present.” Be warned that, if you’re the kind of person who is strongly affected by this kind of thing, the emotional spot may make you shed a few tears at work, so you just might want to wait until the week is officially over to check it out. Stick around for credits after the jump.
Credits:
AGENCY: F/Nazca Saatchi & Saatchi
CLIENT: Electrolux
PRODUCT: Electrolux
TITLE: Best Mother’s Day present
EXECUTIVE CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima
CREATIVE DIRECTOR: Theo Rocha | Pedro Prado
COPYWRITER: André Brandão | Isaac Serruya
ART DIRECTOR: Marcelo Ribeiro
ACCOUNT SUPERVISOR: Marcello Penna | Marco Piza | Gabriela Marques | Luiza Gauss
PLANNERS: José Porto | André Foresti | Marcelo Bazan | Flávia Nogueira
MEDIAS: Fábio Freitas | Adriana Roza | Luana Gallizzi| Fernando Froio
AGENCY PRODUCER: Victor Alloza | Renato Chabuh | Gisele Campos | Maira Massullo | Rafael Paes
PRODUCTION COMPANY: Big Bonsai
DIRECTOR: Adriana Yanez
DIRECTOR OF PHOTOGRAPHY: Bruno Tiezzi
EXECUTIVE PRODUCTION: Big Bonsai
EDITOR: Juliana Munhoz
SOUND PRODUCTION: Ganzah
PROJECT DIRECTOR: Aline Veríssimo
PROJECT MANAGER: Beatriz Agnelli
CONTENT MANAGER: Rogério Soares
TECHNOLOGY DIRECTOR: Jefferson Russo
PROGRAMER: Ariadne Gomes
CONTENT PRODUCTION: Remix
CLIENTE SUPERVISOR: Sandra Montes | Juliane Mussarelli | Marcella Areal