FleishmanHillard Gives Two Thumbs to Pure TalkUSA

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By Patrick Coffee Comment

FleishmanHillard is primarily known for its PR and strategic advisory services, but today brings a new, traditional ad spot created by the agency for client Pure TalkUSA, a no-contract mobile service provider.

The ad addresses a very real problem: kids using their parents’ credit cards to spend money on smartphone games.

Here’s the :30 for “Jeremy”:

Nice tagline at the end there.

Fleishman ECD Nick Childs says:

“Part of that ‘smartphone consequence’ is your dumb thumbs can make some pretty bad calls. We wanted to bring that to life in a relatable, funny way…and help Pure Talk become the voice of reason for budget-minded Americans.”

For the record, we feel like the mom in this campaign should be glad that her son didn’t follow the FDA’s model and spend money turning himself into a C-list celebrity in “Kim Kardashian: Hollywood.”

Client: Pure TalkUSA

Title: “Jeremy”

Agency: FleishmanHillard

Nick Childs – Exec Creative Director
George Feinn – Creative Director (Writer)
David Lloyd – Creative Director (Art Director)
Jeremy Mack – Creative Producer
Bill Power – Managing Director
Paul Donsky – Account Director
Amanda Jimenez – Account Supervisor
Sona Wuchenich and Daniel Davidson, Media

Production

Secret Weapon Films
Nick Childs – Director
Greg Olliver – Executive Producer
Aaron Phillips – Director of Photography (Skouras Agency)

Editorial

FleishmanHillard
Jeremy Mack – Editor

Post Production

Absolute Post
Nick Haynes – Executive Producer
Dirk Greene – Creative Director Lead Compositor
Jimmy Bullard – Creative Director , Digital Compositor
Betty Cameron – Digital Compositor
Kieran Hanrahan – Assistant Digital Compositor
Joe Worters – Music and Sound Design
Matt Turner – Colorist

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