Tim Keaton has spent the last twenty years at Campbell Ewald. AgencySpy has learned that he was let go today, along with a number of support staff.
About a month ago, Keaton was moved from an EVP account role to an EVP director of business planning position. But for the majority of his two-decade stay, he worked primarily on Chevrolet. A source close to the agency said he was moved to the Kaiser Permanente account before finally landing on XM/OnStar. In September, CE lost the XM account to McCann.
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Campbell Ewald did not respond to our e-mail by the time this story was published.
More: “GM/OnStar to Campbell Ewald; XM in Review (Our Spy Says They Already Lost)”