Firehouse Helms Simple, Effective ‘Forest’ Spot for Interstate Batteries

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By Erik Oster Comments

Dallas-based agency Firehouse created this simple, yet clever and effective spot for Interstate Batteries.

The 30 second “Forest” depicts an overgrown forest swallowing up a long-abandoned ’52 Ford Mainline with weeds and vines. Although the car is overrun with vegetation, its battery is still going strong, evidenced by the song blasting from the radio. “No battery lasts longer,” the spot claims, ending with the tagline “Interstate Batteries Outrageously Dependable.” It’s a refreshing, no-frills approach devoid of such new-fangled devices as campaign hashtags or social media tie-ins. Hell, it doesn’t even need actors or voiceovers. “Forest” is simply concerned with delivering its message in as direct a way as possible, which it does adeptly over the course of its 30 seconds. Credits after the jump.Credits:

Client: Interstate Batteries
Agency: Firehouse
ECD: Tripp Westbrook
Creative Director: Everett Wilder
Art Director: Ryan Smith
Copywriter: Harry Kniznik
Agency Producer: Chelle McDonald
Production Company: Interrogate
Director: Misko Iho
Executive Producer: Jeff Miller
Executive Producer: George Meeker
DOP: Tuomo Virtanen
Editor: Steve Prestemon
Production Designer: Hania Robledo
VFX Supervisor: Henri Pulla