You have a lot of choices for speedy package delivery this holiday season. And, if you’re the kind of person people describe as “manic,” “spazzy,” or “downright insane,” FedEx desperately wants you to consider their service for all your gifting needs.
A trio of new 15-second spots from BBDO NY depicts the worst holiday shoppers among us. We have the guy who realized at the last-minute that he should send a gift, ANY gift. We have the poor woman in a sleeping bag, camped outside a storefront with the hopes of scoring a sweet deal. We also have the neglectful dad, who allows his daughter to sit on the lap of a complete stranger at his local FedEx location. Depressing? Sure, but isn’t that feeling of overwhelming hopelessness as much a part of Christmas tradition as warm eggnog and predictable disappointment?
Credits, and the final spot, follow after the jump.
Agency: BBDO New York
Client: FedEx
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn
Executive Creative Director: Mike Smith
Executive Producer: Amy Wertheimer
“Last Minute” & “Camp Out”
Senior Creative Director/Copywriter: Peter Kain
Senior Creative Director/Art Director: Gianfranco Arena
“Santa”
Senior Creative Director/Art Director: Dan Lucey
Senior Creative Director/Copywriter:
Senior Creative Director/Copywriter:
Executive Music Producer: Rani Vaz
Production Company: Smuggler
Director: Randy Krallman
Director of Photography: Andrij Parekh